Vietnam’s instant coffee market was valued at $279.3 million in 2017, a hefty rise of 62 per cent against four years ago, according to global market researcher Euromonitor. Vietnam is the world’s second-largest espresso exporter, according to CNBC. Supermarkets and convenience stores led the charge, especially in urban areas. What are the key new launches of RTD Coffee and bottled coffee products? Euromonitor International's Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. Refine your search (788 reports matching your criteria). Refine your search × The third-wave coffee movement is taking place in key cities such as Ho Chi Minh City, and reportedly international players such as % Arabica and Blue Bottle are planning to enter the Vietnamese market in the near future. While chained players have always had the advantage of more popular brand names and stronger marketing activities, in the past 3-4 years there has been a rising number of independent boutique stores that focus on a niche offer. NESCAFÉ Plan in Vietnam marks 10 years of sustainable coffee production . Newswire FnB Vietnam clarified the franchise fee for numerous café chains in Vietnam. Nestle faces new coffee rival as Vietnam targets instant market. Source: ICO ; 6. An Hodgson, Head of Income and Expenditure Research at Euromonitor International, explores opportunities for retailers and consumer-focused businesses that Vietnam has to offer. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. What are the growth prospects for specialist coffee shops in Vietnam? Starbucks have opened Reserve outlets to offer a wider range of coffee beans for customers to choose from, while local chain The Coffee House also opened The Coffee House Signature outlet last year with a similar concept, Euromonitor added. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. No significant marketing and advertising activities were observed in RTD coffee in 2019. Highlight . Due to the booming number of tea houses in 2016-2017, almost all major cities throughout the country now have a wide range of local and international tea house brands. An astounding 89% of global pod value growth over the forecast period, 2016-2021, will take place in Brazil, North America and Western Europe. 7 Gearing up for sustainable growth Vietnam's arrival to the world coffee market and its exceptional growth, which has seen it rapidly rise to become the second largest producer after Brazil, paints an optimistic picture for the future of the industry. Coffee pods, once the most dynamic segment of coffee, registered single-digit growth in 2016 and 2017, slowing from the double-digit growth seen in previous years. Coffee chains are focusing on a new tasting trend. VAT No. Similarly, local coffee chains Coffee World in Thailand and Coffee House in Vietnam maintain affordability of coffee compared to international chains such as Starbucks. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. The premiumisation-led markets. Table of Contents. Euromonitor International; Summary. The Cafés/Bars in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Consumer Foodservice market research database. Preferences for fresh coffee and instant coffee largely dominate the Western and Eastern Hemispheres, respectively, according to a new report by Euromonitor International. 1040587, Cafés/Bars by Category: Units/Outlets 2014-2019, Sales in Cafés/Bars by Category: Number of Transactions 2014-2019, Sales in Cafés/Bars by Category: Foodservice Value 2014-2019, Cafés/Bars by Category: % Units/Outlets Growth 2014-2019, Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019, Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019, GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019, GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019, Forecast Cafés/Bars by Category: Units/Outlets 2019-2024, Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024, Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024, Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024, Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024, Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024, Units, Transactions and Value Sales in Consumer Foodservice 2014-2019, Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019, Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019, Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019, Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019, Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019, Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019, Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019, Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019, GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019, GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019, GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019, Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024, Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024, Analysis of key supply-side and demand trends, Historic volumes and values, company and brand market shares, Five year forecasts of market trends and market growth, Robust and transparent market research methodology, conducted in-country.